Join the Movement - KETTLE BAR STRONG!

People constantly ask - why do you make just one product? Are you lazy or crazy? No. To both.  Face it, there’s a million trinkets claiming to make your either 1% or 100% better. That’s some late night informercial BS. We believe in a world where the Kettle Bar becomes about 34% of your weekly workouts. Why so specific? Well, our faithful fanatics are crazy about product feedback and 34% is the sweet-spot that typically makes them the jack of all gains, masters of momentum that they are. 

So what is it? 

Better to start with what it isn’t. Close your eyes, transport yourself to Average Joe’s Gym. Look left, see that lady sitting on the quad extension machine, pounding instagram for 5 minutes between every “set”? It ain’t that. Before you judge big cat, look right. See that meathead bench pressing 325 for 3 reps but barely able to tie his shoes after? It’s not that either. 

If this offensive you can either bounce or let us explain. The modern gym with its rows of machines and raw steel has done a fine job at making us good weightlifters and gym rats. But does this really emulate the world we occupy from day to day? Chopping wood, wrestling with our kids, knocking the skin off that softball - these are the real reasons we should want to be in shape in the first place. Do any of these model the archaic, 2 dimensional charades we see in most gyms? 

A couple years ago we set out to change this sad reality. Our goal - make something more akin to real life with movement and muscle in all three planes. Up, down, left, right. That’s reality. And not only that, the movement needed to be fluid and capitalize on basic physics like momentum and gravity instead of creatine or sanitizing wipes. Most importantly it needed to be something small enough and affordable enough that the average person could add it to their quiver. The Kettle Bar was born. 

To the laymen the easiest way to describe a Kettle Bar is to describe how we came upon the design. Chop an olympic barbell in half, put a ball and socket pivot on one end, a kettlebell handle on the other. After this monster garaging, we stood the bar upright and let gravity go to town on our dynamically-deprived carcasses. What resulted was a one of kind strength and conditioning workout with over 30 ways to tango. 

If you're tired of humdrum workouts it might be time to join the ranks of the sore and satisfied that have already made the leap. Our movement is small but growing. We would welcome someone like you to our ranks. 

Not ready to make the leap? That's ok, join our email list today and to stay up to date on the progress of our rebel crew while you wait.